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ETD Abstract Container

Abstract Header

Physiological measures of advertising effectiveness : a theoretical and empirical investigation

Hensel, James Stephen
http://rave.ohiolink.edu/etdc/view?acc_num=osu1267618789

Abstract Details

1970, Doctor of Philosophy, Ohio State University, Business Administration.
Roger D. Blackwell (Advisor)
156 p.

Recommended Citations

Citations

  • Hensel, J. S. (1970). Physiological measures of advertising effectiveness : a theoretical and empirical investigation [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1267618789

    APA Style (7th edition)

  • Hensel, James. Physiological measures of advertising effectiveness : a theoretical and empirical investigation. 1970. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1267618789.

    MLA Style (8th edition)

  • Hensel, James. "Physiological measures of advertising effectiveness : a theoretical and empirical investigation." Doctoral dissertation, Ohio State University, 1970. http://rave.ohiolink.edu/etdc/view?acc_num=osu1267618789

    Chicago Manual of Style (17th edition)

osu1267618789
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© 1970, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.