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Integrative Medicine's Rhetorical Representation of CAM

Woolf, Bethany J.
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1112373523

Abstract Details

2005, Master of Arts (MA), Bowling Green State University, English/Technical Writing.
This thesis explores the rhetoric of integrative medicine, especially how integrative medicine represents Complementary and Alternative Medicine (CAM). The objective of this research was to reveal physician’s sub-conscious and/or conscious perceptions of CAM as evidenced by their rhetoric. An enthymematic analysis (based on Aristotle’s definition of enthymeme) informed by the semiotics of Saussure was used to analyze selected texts, three of which are represented in this paper. Various forms of rough rhetorical treatment were uncovered, including blatant and subtle use of disparaging language against CAM, name-switching, mystifying rhetoric, and unfair contrasts. It was concluded that this rough rhetorical treatment was possible due to a widespread enthymeme that exists concerning CAM: because allopathy is the dominant form of health therapy and because it is more often tested, anything else is automatically second best; thus, CAM is inferior to allopathy. The existence of this enthymeme is evidenced by the aforementioned rough rhetorical treatment.
Andrew Mara (Advisor)
51 p.
integrative medicine; complimentary and alternative medicine; rhetoric; rhetoric of integrative medicine; rhetoric of CAM

Recommended Citations

Citations

  • Woolf, B. J. (2005). Integrative Medicine's Rhetorical Representation of CAM [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1112373523

    APA Style (7th edition)

  • Woolf, Bethany. Integrative Medicine's Rhetorical Representation of CAM. 2005. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1112373523.

    MLA Style (8th edition)

  • Woolf, Bethany. "Integrative Medicine's Rhetorical Representation of CAM." Master's thesis, Bowling Green State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1112373523

    Chicago Manual of Style (17th edition)

bgsu1112373523
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© 2005, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.