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miami1114284893.pdf (280.54 KB)
ETD Abstract Container
Abstract Header
National Advertisers, the Advocate, and Queer Sexual Performance
Author Info
Aslinger, Benjamin S.
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=miami1114284893
Abstract Details
Year and Degree
2005, Master of Arts, Miami University, Mass Communication.
Abstract
This thesis examines how national advertisers work to frame gay subjectivity and queer sexual performance in the Advocate, the nation’s largest and most widely circulated gay and lesbian newsmagazine. Utilizing Judith Butler’s conceptions of performativity and the abject, I direct my attention to two examples of advertising discourse from Miller Lite that appeared frequently in the Advocate in 2002 and 2003. I argue that these advertisements evidence an ambivalence, representing queer sexuality while reifying gay male marginality and delimiting the number of ways in which queerness can be performed. I conclude by arguing for a more nuanced understanding of same-sex desire and the importance of body politics for queer, feminist, and ethnic/racial civil rights struggles while asking how gay men might be nominated as complete sexual and political citizens.
Committee
Lisa McLaughlin (Advisor)
Pages
53 p.
Subject Headings
Mass Communications
Keywords
queer
;
GLBT
;
sexual citizenship
;
advertising
;
performativity
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Citations
Aslinger, B. S. (2005).
National Advertisers, the Advocate, and Queer Sexual Performance
[Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1114284893
APA Style (7th edition)
Aslinger, Benjamin.
National Advertisers, the Advocate, and Queer Sexual Performance.
2005. Miami University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=miami1114284893.
MLA Style (8th edition)
Aslinger, Benjamin. "National Advertisers, the Advocate, and Queer Sexual Performance." Master's thesis, Miami University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=miami1114284893
Chicago Manual of Style (17th edition)
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Document number:
miami1114284893
Download Count:
1,707
Copyright Info
© 2005, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.