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Digital Blackface: The Repackaging of the Black Masculine Image

Green, Joshua Lumpkin
http://rave.ohiolink.edu/etdc/view?acc_num=miami1154371043

Abstract Details

2006, Master of Arts, Miami University, Mass Communication.
In this post-civil right era, race and ethnicity have taken on more visual rhetorical styles that carry implicit meanings concerning race class and gender. Nowhere is this more evident than in media and mainstream popular culture, where ethnicity is inextricably linked to consumer culture. This post-civil rights information age society consistently repackages the domineering messages that reinforce stereotypes and normative ideologies that oppress sub-altern groups (women, people of color, homosexuals, and people of lower economic status). Through our technological development, representations of the ethnic ‘Other’ have shifted from ‘performing’ ethnicity to ‘being’ the ethnic other. This analysis examines new gaming technologies and the impact the video game Grand Theft Auto: San Andreas has on the player’s perception of black masculinity. This analysis critically analyzes the audience demographic, semiotic codes, cultural context, literary text, and social debates surrounding the game. Ultimately, Grand Theft Auto: San Andreas presents whole new type of animal, more dangerous and more pervasive than the negative representations of African-Americans on television. This is a critical analysis of not just the culture that created it but also the culture that consumes it.
David Sholle (Advisor)
89 p.
Mass Communications
Grand Theft Auto: San Andreas; Black Masculinity; Video Games

Recommended Citations

Citations

  • Green, J. L. (2006). Digital Blackface: The Repackaging of the Black Masculine Image [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1154371043

    APA Style (7th edition)

  • Green, Joshua. Digital Blackface: The Repackaging of the Black Masculine Image. 2006. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1154371043.

    MLA Style (8th edition)

  • Green, Joshua. "Digital Blackface: The Repackaging of the Black Masculine Image." Master's thesis, Miami University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=miami1154371043

    Chicago Manual of Style (17th edition)

miami1154371043
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© 2006, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.