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ETD Abstract Container

Abstract Header

Life & Lifestyle Makeovers: The Promotion of Materialism in Extreme Makeover: Home Edition

Ratliff, Kari
http://rave.ohiolink.edu/etdc/view?acc_num=miami1185292633

Abstract Details

2007, Master of Arts, Miami University, Mass Communication.
Each week on ABC's Extreme Makeover: Home Edition, one family is selected to receive a surprise home makeover, including a new or entirely renovated home and the latest appliances and furnishings. However, these families, whose application videos are often dramatic accounts of great personal hardship, also seem to be hoping a new house and all of the trimmings will somehow make all of their problems simply disappear so they can once again be content. This thesis examines how, through its narrative of personal transformation, the show is promoting an ideology of materialism in which people feel driven to purchase material things in order to achieve personal happiness and fulfillment. It also examines how the show functions as an advertisement by way of product placement, further promoting materialism.
Lisa McLaughlin (Advisor)
75 p.
Mass Communications
Extreme Makeover: Home Edition; home makeovers; cosmetic change; materialism; consumerism; television; reality shows; advertising; product placement

Recommended Citations

Citations

  • Ratliff, K. (2007). Life & Lifestyle Makeovers: The Promotion of Materialism in Extreme Makeover: Home Edition [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1185292633

    APA Style (7th edition)

  • Ratliff, Kari. Life & Lifestyle Makeovers: The Promotion of Materialism in Extreme Makeover: Home Edition. 2007. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1185292633.

    MLA Style (8th edition)

  • Ratliff, Kari. "Life & Lifestyle Makeovers: The Promotion of Materialism in Extreme Makeover: Home Edition." Master's thesis, Miami University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=miami1185292633

    Chicago Manual of Style (17th edition)

miami1185292633
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© 2007, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.