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Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management

Kantz, Kenneth Edgar
http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942

Abstract Details

2009, Master of Arts, Miami University, Speech Communication.
The purpose of this study was to investigate the role organization-public relationships play within the field of enrollment management. The study examined the differences in perceptions of student-university relationships between the institution in which the student enrolled and an institution in which the student did not enroll. Additionally, the study explored whether student-university relationships were associated with students’ future behavioral intentions. The results of this study indicated that students have a stronger perception of relational dimensions for the institution they choose to attend than the institution they chose to reject. The dimensions of a personal and community relationship were found to be positively correlated with students’ intention to persist in enrollment and graduate. Furthermore, relational dimensions (personal, community, and professional) showed to be positively correlated with students’ intention to remain connected in the future with their chosen institution. Practical implications and suggestions for future research are discussed.
Marjorie Nadler, PhD (Advisor)
Lawrence Nadler, PhD (Committee Member)
Judith Weiner, PhD (Committee Member)
60 p.
Communication; Higher Education
enrollment management; public relations; organization-public relationships; relational dimensions; admissions; higher education; student-university relationships; behavioral intentions; behavioral outcomes

Recommended Citations

Citations

  • Kantz, K. E. (2009). Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942

    APA Style (7th edition)

  • Kantz, Kenneth. Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management. 2009. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942.

    MLA Style (8th edition)

  • Kantz, Kenneth. "Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management." Master's thesis, Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942

    Chicago Manual of Style (17th edition)

miami1250223942
836
© 2009, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.