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Gender Inequality in the New Millennium: A Narrative Analysis of WNBA Representations in the New Media

Lisec, John Phillip S.
http://rave.ohiolink.edu/etdc/view?acc_num=miami1283393974

Abstract Details

2010, Master of Science, Miami University, Physical Education, Health, and Sport Studies.
In order to understand the content of new media sources, common traditional media themes surrounding gender and sport are examined through a narrative analysis of WNBA representations within Deadspin, Women Talk Sports, and Women’s Hoops Blog. In order to better contextualize this analysis, this thesis also discusses the dynamic relationships of producers, readers, and texts in meaning making and interpretation. By combining the frameworks of Hall’s (1980) Encoding-Decoding Model, Jhally’s (1989) Sport-Media Complex, and new media scholarship this thesis proposes a new way to conceptualize the power of emerging forms of media: the Sport-New Media Complex. Analysis further reveals that while blogs such as Deadspin often perpetuate common ideologies surrounding women’s sport that serve to marginalize the interests and legitimacy of the WNBA, sport news blogs such as Women Talk Sports and Women’s Hoops Blog also provide counter-narratives to challenge and negotiate meaning regarding dominant gender ideologies and sport.
Dr. Mary G. McDonald (Advisor)
80 p.
Gender inequality; WNBA

Recommended Citations

Citations

  • Lisec, J. P. S. (2010). Gender Inequality in the New Millennium: A Narrative Analysis of WNBA Representations in the New Media [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1283393974

    APA Style (7th edition)

  • Lisec, John. Gender Inequality in the New Millennium: A Narrative Analysis of WNBA Representations in the New Media. 2010. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1283393974.

    MLA Style (8th edition)

  • Lisec, John. "Gender Inequality in the New Millennium: A Narrative Analysis of WNBA Representations in the New Media." Master's thesis, Miami University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1283393974

    Chicago Manual of Style (17th edition)

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