Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


osu1086123369.pdf (518.04 KB)

ETD Abstract Container

Abstract Header

Effects of questionnaire and fieldwork characteristics on call outcome rates and data quality in a monthly CATI survey

Marton, Krisztina
http://rave.ohiolink.edu/etdc/view?acc_num=osu1086123369

Abstract Details

2004, Doctor of Philosophy, Ohio State University, Communication.
The goal of this study is twofold. First, it aims to examine the effects of questionnaire design and fieldwork characteristics on outcome rates in a monthly RDD survey conducted by the Center for Survey Research (CSR) at The Ohio State University. Second, the study also attempts to uncover possible ways the fluctuations in outcome rates may be influencing data quality. The analysis is based primarily on data gathered from CSR administrative records, as well as information generated by the CATI program. The main variables of interest are the response, cooperation, refusal and contact rates calculated based on the final disposition codes recorded for each month, and the possible determinants of these rates. The monthly values for additional measures are calculated from the individual level data, specifically, the answers provided by respondents to media use and demographic items included in the survey. The study finds that the main factors influencing outcome rates are the presence of newly hired interviewers on the survey, questionnaire length, and the percentage of completed interviews that are the result of refusal conversions. Examining the effects of fluctuations in the outcome rates on the demographic representativeness of the surveys reveals that higher nonresponse does not always amount to less representative data. However, the results also show that study characteristics, including outcome rates, may influence not only the marginals obtained from a survey, but also the relationships between variables, in this case the correlations between media use and demographic measures.
Gerald Kosicki (Advisor)
162 p.
surveys; call outcome rates; data quality in surveys; CATI

Recommended Citations

Citations

  • Marton, K. (2004). Effects of questionnaire and fieldwork characteristics on call outcome rates and data quality in a monthly CATI survey [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1086123369

    APA Style (7th edition)

  • Marton, Krisztina. Effects of questionnaire and fieldwork characteristics on call outcome rates and data quality in a monthly CATI survey. 2004. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1086123369.

    MLA Style (8th edition)

  • Marton, Krisztina. "Effects of questionnaire and fieldwork characteristics on call outcome rates and data quality in a monthly CATI survey." Doctoral dissertation, Ohio State University, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=osu1086123369

    Chicago Manual of Style (17th edition)

osu1086123369
1,007
© 2004, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.