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ETD Abstract Container

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Why women don't watch women's sport: a qualitative analysis

Farrell, Annemarie O
http://rave.ohiolink.edu/etdc/view?acc_num=osu1147982213

Abstract Details

2006, Doctor of Philosophy, Ohio State University, Physical Activity and Educational Services.
Though women’s sports have seen an explosion of growth and popularity during the past decade, it cannot be ignored that many women do not consider themselves fans of female sports. While women are increasingly becoming vested fans of men’s football, baseball, hockey and basketball, the perceived barriers–sociological, psychological and practical–to watching women’s sports still appear formidable for many female fans. The purpose of this study was to investigate female consumption of women’s basketball through the voices and perspectives of female spectators of men’s basketball. By utilizing a qualitative methodology, I explored the foundation of female spectator disinterest in women’s sport. Twelve female season-ticket holders of university men’s basketball, with no recent attendance at a women’s basketball game, were interviewed using a semi-structured format. Numerous themes were suggested by the data and are presented for analysis. Participants discussed their experiences as spectators, perceptions of men’s and women’s sport and reflections on the components influencing their consumer decision-making. The study sought to expose factors contributing to female spectator disinterest, as well as explore the foundations of perceptions and attitudes concerning women’s sport.
Janet Fink (Advisor)
195 p.
Recreation; Women's Studies
sport; spectator; fan; women's sport; basketball; sport media

Recommended Citations

Citations

  • Farrell, A. O. (2006). Why women don't watch women's sport: a qualitative analysis [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1147982213

    APA Style (7th edition)

  • Farrell, Annemarie. Why women don't watch women's sport: a qualitative analysis. 2006. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1147982213.

    MLA Style (8th edition)

  • Farrell, Annemarie. "Why women don't watch women's sport: a qualitative analysis." Doctoral dissertation, Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1147982213

    Chicago Manual of Style (17th edition)

osu1147982213
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© 2006, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.