Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


osu1210909898.pdf (652.61 KB)

ETD Abstract Container

Abstract Header

Investigating Direct and Indirect Effects of Variables in Marketing

Chandukala, Sandeep R.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1210909898

Abstract Details

2008, Doctor of Philosophy, Ohio State University, Business Administration.
The idea of hierarchical, sequential, or intermediate effects has long been posited in textbooks and academic literature. Hierarchical effects occur when relationships among variables are mediated through other variables. Despite the attractive theoretical properties of these models, their practical existence has been difficult to show in empirical studies. This thesis comprises of three essays where we demonstrate the presence of hierarchical effects and propose methods for detecting and measuring these effects. The first two essays use empirical data to demonstrate our methodology and its extensions, while the third essay uses three experimental studies to demonstrate the hierarchical effects and role of memory associations impacting consideration sets.
Greg Allenby (Advisor)

Recommended Citations

Citations

  • Chandukala, S. R. (2008). Investigating Direct and Indirect Effects of Variables in Marketing [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1210909898

    APA Style (7th edition)

  • Chandukala, Sandeep. Investigating Direct and Indirect Effects of Variables in Marketing. 2008. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1210909898.

    MLA Style (8th edition)

  • Chandukala, Sandeep. "Investigating Direct and Indirect Effects of Variables in Marketing." Doctoral dissertation, Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1210909898

    Chicago Manual of Style (17th edition)

osu1210909898
900
© 2008, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.