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Television Consumption and Affective Orientation

Byrd, Crystal L
http://rave.ohiolink.edu/etdc/view?acc_num=akron1144252567

Abstract Details

2006, Master of Arts, University of Akron, Communication.
This study examined affective orientation and television viewing. The mass media plays an influential role on individual viewers. Television viewing patterns may have a connection with Affective Orientation. Affective Orientation is defined as the predisposition to actively scrutinize, consider, and use one’s emotions as guiding information (Booth-Butterfield & Booth-Butterfield, 1990). Affectively oriented communicators tend to acknowledge subtle changes in their emotional states. Moreover, high AOs consider their emotions and use them as a way to guide behavioral decisions. Individuals low in AO tend to ignore their emotions as useful information. This study found no significant connection between hours of television watched and Affective Orientation. However, the findings suggest that affective orientation may be more uniquely influenced by television program type viewed. People who scored high in AO watched programming that allowed them to identify with or imitate those live symbolic models, which are often prevalent in drama/soap operas.
N J Brown (Advisor)
36 p.
Psychology, Personality
Television and Personality

Recommended Citations

Citations

  • Byrd, C. L. (2006). Television Consumption and Affective Orientation [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1144252567

    APA Style (7th edition)

  • Byrd, Crystal. Television Consumption and Affective Orientation. 2006. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1144252567.

    MLA Style (8th edition)

  • Byrd, Crystal. "Television Consumption and Affective Orientation." Master's thesis, University of Akron, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=akron1144252567

    Chicago Manual of Style (17th edition)

akron1144252567
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© 2006, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.