Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


akron1321465122.pdf (3.16 MB)

ETD Abstract Container

Abstract Header

The Akron Civic Theatre: A Digital Presence

Cable, Courtney T.
http://rave.ohiolink.edu/etdc/view?acc_num=akron1321465122

Abstract Details

2011, Master of Arts, University of Akron, Theatre Arts-Arts Administration.
This practical thesis discusses the considerations, planning efforts, and implementation process needed to create an online branding marketing video for a nonprofit arts organization. The goals are to sell the organization, its values and culture, build online brand awareness, drive customers to the website, and inform purchase intent. The final product is a short two minute and thirty second digital marketing video to be used to benefit the organization in its current marketing position. The commercial-like video captures the essence and values of The Akron Civic Theatre’s brand and aligns with the current and future goals of the organization. The message of the video tells the evolving story of the organization and offers a fun, inviting, and personal connection with the venue by showcasing the versatile space and highlighting organizational leaders. The content broadens and advances the organization’s digital online presence and communicates that the community can use the versatile space for purposes other than programmatic entertainment.
Durand L. Pope, Mr.. (Advisor)
Neil Sapienza, Mr. (Committee Member)
Phillip Hoffman, Dr. (Committee Member)
68 p.
Arts Management; Marketing; Theater Studies
The Akron Civic Theatre; Akron; Arts Administration; atmospheric theatre; online branding; online marketing video; City of Akron; Lowe's Theatre; nonprofit arts organization; rust belt; urban development; venue; online branding; institutional marketing

Recommended Citations

Citations

  • Cable, C. T. (2011). The Akron Civic Theatre: A Digital Presence [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1321465122

    APA Style (7th edition)

  • Cable, Courtney. The Akron Civic Theatre: A Digital Presence. 2011. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1321465122.

    MLA Style (8th edition)

  • Cable, Courtney. "The Akron Civic Theatre: A Digital Presence." Master's thesis, University of Akron, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=akron1321465122

    Chicago Manual of Style (17th edition)

akron1321465122
1,375
© 2011, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.