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ETD Abstract Container

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The Role of Corporate Image Perceptions in Selection: Testing an Impression Formation Model

Carpenter, Jacqueline Elizabeth
http://rave.ohiolink.edu/etdc/view?acc_num=akron1373630576

Abstract Details

2013, Doctor of Philosophy, University of Akron, Psychology-Industrial/Organizational.
The current study explored how an online assessment experience influenced the formation of corporate images, applicant reactions, and organizational attraction. Corporate images were defined as individual level perceptions of company attributes, and entailed 4 dimensions pertaining to corporate social responsibility perceptions, perceived financial performance, perceptions regarding products and services, and perceptions of how well the company treats employees. Applicant reactions included perceptions of the assessment's predictive and face validity, fairness, and opportunity to perform. The experiment required participants (N = 337) to act as if they were applying for a job and complete an online assessment branded for an actual company, and then report their perceptions about the company’s attributes , their reactions to the assessment, and their interest in pursuing employment at the company. The content of the assessment was manipulated to cue either corporate image perceptions pertaining to corporate social responsibility (CSR image) or corporate image perceptions pertaining to financial performance (financial image). Based on Highhouse et al. (2009) it was hypothesized that cues and signals from the environment, in this case from the assessment experience, would influence participants’ corporate images of the company and that those corporate images would influence outcomes such as attraction and reactions to the assessment experience. Results indicated that corporate image perceptions could be affected by assessment content, and that the assessment content did have a positive influence on organizational attraction, mediated by corporate and financial image. Individual differences in familiarity with the company, previous work experience, and social identity consciousness were expected to moderate the mediated relationship such that the effect of assessment content on corporate image perceptions would be stronger for individuals who were unfamiliar with the organization and/or who had limited work experience. The effect of assessment content on corporate image and the effect of corporate image on organizational attraction were also expected to vary according to individual differences in social identity consciousness. These hypotheses were not supported. Implications of these results for research and practice were discussed.
Dennis Doverspike, Dr. (Advisor)
Paul Levy, Dr. (Committee Member)
Joelle Elicker, Dr. (Committee Member)
Andrea Snell, Dr. (Committee Member)
Steven Ash, Dr. (Committee Member)
180 p.
Psychology
corporate image perceptions; organizational attraction; selection assessment; applicant reactions

Recommended Citations

Citations

  • Carpenter, J. E. (2013). The Role of Corporate Image Perceptions in Selection: Testing an Impression Formation Model [Doctoral dissertation, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1373630576

    APA Style (7th edition)

  • Carpenter, Jacqueline. The Role of Corporate Image Perceptions in Selection: Testing an Impression Formation Model. 2013. University of Akron, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1373630576.

    MLA Style (8th edition)

  • Carpenter, Jacqueline. "The Role of Corporate Image Perceptions in Selection: Testing an Impression Formation Model." Doctoral dissertation, University of Akron, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=akron1373630576

    Chicago Manual of Style (17th edition)

akron1373630576
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© 2013, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.