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MurrayT.the (final comments 2).pdf (420.4 KB)

ETD Abstract Container

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Virtual Communities as a Health Information Source: Examining Factors that Predict Individuals' Use of Social Media for Health Communication

Murray, Tina M.
http://rave.ohiolink.edu/etdc/view?acc_num=akron1411753982

Abstract Details

2014, Master of Arts, University of Akron, Communication.
The purpose of this study is to examine factors that predict the use of social media for health communication. Specifically, this study used the Theory of Planned Behavior (TPB) as the theoretical framework to examine factors that predict health information-seeking, communicating health-related issues with others, and making health-related decisions via social media. Findings suggest that, consistent with the theory of planned behavior, attitude was found to be a significant predictor of using social media to seek out health information, participate in health communication, and make health-related decisions. However, subjective norm and perceived behavioral control failed to show as significant predictors of health communication via social media. Implications of these results for health communication via social media and recommendations for future health communication strategies were discussed.
Tang Tang, Dr. (Advisor)
Rebecca Britt, Dr. (Committee Member)
Kathleen Stansberry, Dr. (Committee Member)
53 p.
Communication; Health; Mass Communications
health communication; social media; health information-seeking; theory of planned behavior

Recommended Citations

Citations

  • Murray, T. M. (2014). Virtual Communities as a Health Information Source: Examining Factors that Predict Individuals' Use of Social Media for Health Communication [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1411753982

    APA Style (7th edition)

  • Murray, Tina. Virtual Communities as a Health Information Source: Examining Factors that Predict Individuals' Use of Social Media for Health Communication. 2014. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1411753982.

    MLA Style (8th edition)

  • Murray, Tina. "Virtual Communities as a Health Information Source: Examining Factors that Predict Individuals' Use of Social Media for Health Communication." Master's thesis, University of Akron, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1411753982

    Chicago Manual of Style (17th edition)

akron1411753982
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This open access ETD is published by University of Akron and OhioLINK.