Skip to Main Content
 

Global Search Box

 
 
 
 

ETD Abstract Container

Abstract Header

Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011

Andrews, Alisa L

Abstract Details

2015, Master of Arts, University of Akron, Theatre Arts-Arts Administration.
Cole Porter’s 1934 musical, Anything Goes, has a unique history that separates it from most Broadway musicals. From the Great Depression, to the economic boom in the 1980’s, and the Great Recession in 2009, Anything Goes has flourished under unique economic times in the United States. Some marketing and promotional materials used were the same throughout the years, and some changed with time. Researching a show’s “star power”, reviews, playbills and posters, location, and awards illustrate the effect these factors have on each production’s ticket sales and revenue.
Kara Stewart, Ms. (Advisor)
Kathleen Kennedy, Ms. (Committee Member)
Laurie Lashbrook, Ms. (Committee Member)
58 p.

Recommended Citations

Citations

  • Andrews, A. L. (2015). Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011 [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1428315406

    APA Style (7th edition)

  • Andrews, Alisa. Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011. 2015. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1428315406.

    MLA Style (8th edition)

  • Andrews, Alisa. "Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011." Master's thesis, University of Akron, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=akron1428315406

    Chicago Manual of Style (17th edition)