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Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age

Abstract Details

2016, Master of Fine Arts, University of Akron, Theatre Arts-Arts Administration.
The purpose of this project is twofold: to describe Andy Warhol's self-promotion and marketing strategies within inter/VIEW magazine and then translate them into a social media strategy for artists today. The use of inter/VIEW magazine as a marketing tool by Warhol is new research. This deduction will be gathered from accounts of persons who worked directly with Warhol, within inter/VIEW magazine and images from the magazine itself. By reviewing Warhol’s methodology within his use of inter/VIEW magazine as an inherent self-promotion and marketing tool, a social media strategy can be deduced and translated for artists to use within today's technological age.
Kara Stewart (Advisor)
Elisa Gargarella, Dr. (Committee Member)
Leon Markham (Committee Member)
92 p.

Recommended Citations

Citations

  • Dieterich, D. M. (2016). Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1452949628

    APA Style (7th edition)

  • Dieterich, Danielle. Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age. 2016. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1452949628.

    MLA Style (8th edition)

  • Dieterich, Danielle. "Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age." Master's thesis, University of Akron, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=akron1452949628

    Chicago Manual of Style (17th edition)