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AbigailBricklerFinalThesis2019.pdf (904.99 KB)

ETD Abstract Container

Abstract Header

Social Engagements: Facebook, Twitter, and Arts Marketing

Brickler, Abigail
http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389

Abstract Details

2019, Master of Arts, University of Akron, Theatre Arts-Arts Administration.
This thesis is about how nonprofit arts organizations can use Facebook and Twitter as part of their marketing campaigns. Chapter One discusses best practices for using Facebook and Twitter for marketing as written by marketing professionals. The second chapter is a literature review of current studies arts administration professionals have done on the topic of using social media for marketing. Chapter Three focuses on two case studies about two different nonprofit arts organizations in Indianapolis, Indiana. The chapter is divided into three sections. The Methodology section explains how the case studies were put together. The second section is the case study on the Indianapolis Symphony Orchestra, and the third section is the case study on the Indianapolis Chamber Orchestra. I asked each organization the same set of questions about its use of Facebook and Twitter for marketing and then analyzed the content of each organization's Facebook and Twitter pages over a period of one month. I then offered constructive criticism to each organization based on its interview responses and the best practices from Chapter One. Chapter Four is a conclusion of the entire thesis.
James Slowiak (Advisor)
Christopher Hariasz (Committee Member)
Elisabeth Hoegberg (Committee Member)
54 p.
Arts Management; Communication; Fine Arts; Marketing; Mass Communications; Mass Media; Multimedia Communications; Museum Studies; Museums; Music; Performing Arts; Theater
marketing, nonprofit organizations, arts organizations, arts administration, Facebook, Twitter, social media, Instagram, YouTube, social network sites, social media marketing, nonprofit marketing

Recommended Citations

Citations

  • Brickler, A. (2019). Social Engagements: Facebook, Twitter, and Arts Marketing [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389

    APA Style (7th edition)

  • Brickler, Abigail. Social Engagements: Facebook, Twitter, and Arts Marketing. 2019. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389.

    MLA Style (8th edition)

  • Brickler, Abigail. "Social Engagements: Facebook, Twitter, and Arts Marketing." Master's thesis, University of Akron, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1555949375427389

    Chicago Manual of Style (17th edition)

akron1555949375427389
431
© 2019, some rights reserved.Creative Commons License Social Engagements: Facebook, Twitter, and Arts Marketing by Abigail Brickler is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Akron and OhioLINK.