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A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing

Cole, Elaine J
http://rave.ohiolink.edu/etdc/view?acc_num=antioch1196103329

Abstract Details

2007, Ph.D., Antioch University, Leadership and Change.
This study describes a community-based social marketing (CBSM) research project to bring awareness and behavior change around paper reduction, recycling, and purchasing of environmentally preferred products (EPP) at a small liberal arts university in the Pacific Northwest. A university-wide green office campaign was designed and implemented over a semester. Components of the multiple methods research study were pre-postsurveys, purchasing reports, a recycling study, and a waste audit. The results provide examples and insights into specific community-based social marketing tools that helped foster environmental behavior change. The paper also presents suggestions for future CBSM sustainability efforts at other universities. The electronic version of the dissertation is accessible at the Ohiolink ETD center http://www.ohiolink.edu/etd/
Jon Wergin (Advisor)
214 p.
community-based social marketing; recycling; paper reduction; environmentally preferable purchasing; higher education; behavior change; mixed method study; greening

Recommended Citations

Citations

  • Cole, E. J. (2007). A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing [Doctoral dissertation, Antioch University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1196103329

    APA Style (7th edition)

  • Cole, Elaine. A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing. 2007. Antioch University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=antioch1196103329.

    MLA Style (8th edition)

  • Cole, Elaine. "A Community-Based Social Marketing Campaign to Green the Offices at Pacific University: Recycling, Paper Reduction, and Environmentally Preferable Purchasing." Doctoral dissertation, Antioch University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1196103329

    Chicago Manual of Style (17th edition)

antioch1196103329
3,882
© 2007, all rights reserved.
This open access ETD is published by Antioch University and OhioLINK.