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Promoting the Consumption of Locally Grown Food

Ferry, Tiffany Marie
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1197051636

Abstract Details

2008, Master of Public Administration (MPA), Bowling Green State University, Public Administration.
The provisioning of food in America has become a commodity which has been supported by large-scale, industrial agriculture. However, research has shown that industrial agriculture is not sustainable because of its detriments to society, the economy, and the environment. This thesis presents locally grown food as a sustainable alternative to industrial agriculture and explains that the consumer is an integral part of the success of the movement. It examines consumer behavior from several different points of view and hypothesizes that local food consumers are middle-aged, highly educated, and liberal. Through surveys at farmers’ markets,this thesis develops answers as to why people are buying local food, what discourages them from buying local food, and who they are. It finds that local food consumers are presumably middle-aged,highly educated, and liberal. It also finds that people buy local food for its freshness and the chance to support local farmers. Finally, it analyzes how different demographic groups value different benefits of local food. This data is used to make several marketing implications for promoting farmers’ markets and the consumption of local food.
Shannon Orr (Advisor)
local food; farmers' market; consumers

Recommended Citations

Citations

  • Ferry, T. M. (2008). Promoting the Consumption of Locally Grown Food [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1197051636

    APA Style (7th edition)

  • Ferry, Tiffany. Promoting the Consumption of Locally Grown Food. 2008. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1197051636.

    MLA Style (8th edition)

  • Ferry, Tiffany. "Promoting the Consumption of Locally Grown Food." Master's thesis, Bowling Green State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1197051636

    Chicago Manual of Style (17th edition)

bgsu1197051636
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© 2007, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.