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The Sanger Brand: The Relationship of Margaret Sanger and the Pre-War Japanese Birth Control Movement

Eberts, Carolyn

Abstract Details

2010, Master of Arts (MA), Bowling Green State University, History.
Margaret Sanger, one of the best known promoters of birth control in the first half of the twentieth century, only visited Japan twice in the pre-war era. However, riding on the heels of a tradition of foreign visitors and receiving a vast amount of media coverage, the first trip in particular generated a great deal of interest not only in birth control but also in Sanger. In subsequent years, until the beginning of World War II, Sanger's name took on a life of its own. Frequently mentioned in newspapers to catch the audience's attention and strengthen the author's credibility, Sanger's name also was used to sell contraceptives. In addition, she was called on for her opinion and endorsement, including for a brand of pessaries that would have great importance for the birth control movement in the United States vs. One Package case. Still, though feted after the war and given great honors, including medals and the right to address the Japanese Diet, Sanger's fame ultimately overshadowed her ultimate importance to the Japanese birth control movement. Due to traditional and developing attitudes towards family, abortion, and the nation, many Japanese eschewed Sanger's general message in the pre-war era. As a result, Sanger's real significance to the birth control movement in Japan in this era was not to be located in the terrain of the substance or influence of her message, but rather in the crass reduction of her name and image to a “brand” that could be exploited by journalists, doctors, and merchants for their own arguments and personal gain.
Walter Grunden, PhD (Committee Chair)
Tiffany Trimmer, PhD (Committee Member)
123 p.

Recommended Citations

Citations

  • Eberts, C. (2010). The Sanger Brand: The Relationship of Margaret Sanger and the Pre-War Japanese Birth Control Movement [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1268832853

    APA Style (7th edition)

  • Eberts, Carolyn. The Sanger Brand: The Relationship of Margaret Sanger and the Pre-War Japanese Birth Control Movement. 2010. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1268832853.

    MLA Style (8th edition)

  • Eberts, Carolyn. "The Sanger Brand: The Relationship of Margaret Sanger and the Pre-War Japanese Birth Control Movement." Master's thesis, Bowling Green State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1268832853

    Chicago Manual of Style (17th edition)