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Dancing in the Tension between the Global and National: Seeing Chinese Television Industry through Phoenix Satellite TV

Xie, Shuang
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1277057660

Abstract Details

2010, Doctor of Philosophy (Ph.D.), Bowling Green State University, Communication Studies.
Phoenix Satellite Television is a TV network broadcasting to the global Chinese-speaking community, primarily to the mainland of China. This study examines Phoenix as a lens by which to consider the overall Chinese television industry in the era of globalization. Utilizing the theory of media imperialism, this study investigates the program content, format, scheduling pattern, and advertisement use of Phoenix, and finds that US-inspired neo-liberalism is expressed in the network’s programming strategies. The study also examines two leading TV networks in China – China Central Television, and Hunan Satellite Television – to compare their programming strategies with those of Phoenix. Although the results of this comparative analysis indicate that the three networks adopt different strategies, they also reveal hidden similarities. That is, all three networks, along with other TV networks at various levels in China, have embraced the ideology of neo-liberalism by emphasizing profit-making as their core goals. The analysis also reveals that the Chinese government still holds a tight control over the media in China. Ironically, this control has helped spread the very neo-liberalism the Chinese government’s control attempts to hinder. The implication of this study to the thesis of Media Imperialisms is that the findings suggest that the central question of imperialism and its relationship to media has to do with the ways in which media content and media format relate to, support or fail to support, the trajectory of imperialism in any of its manifestations.
Oliver Boyd-Barrett, Ph.D. (Committee Chair)
Louisa Ha, Ph.D. (Committee Member)
Radhika Gajjala, Ph.D. (Committee Member)
Patricia Kubow, Ph.D. (Committee Member)
161 p.
Communication
Chinese Television; Phoenix Satellite TV; Media Imperialism

Recommended Citations

Citations

  • Xie, S. (2010). Dancing in the Tension between the Global and National: Seeing Chinese Television Industry through Phoenix Satellite TV [Doctoral dissertation, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1277057660

    APA Style (7th edition)

  • Xie, Shuang. Dancing in the Tension between the Global and National: Seeing Chinese Television Industry through Phoenix Satellite TV. 2010. Bowling Green State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1277057660.

    MLA Style (8th edition)

  • Xie, Shuang. "Dancing in the Tension between the Global and National: Seeing Chinese Television Industry through Phoenix Satellite TV." Doctoral dissertation, Bowling Green State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1277057660

    Chicago Manual of Style (17th edition)

bgsu1277057660
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© 2010, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.