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The State of Mobile Strategy and Responsive Web Design at Ohio Universities

Williams, Kayleigh
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1363082935

Abstract Details

2013, Master of Education (MEd), Bowling Green State University, Career and Technology Education/Technology.
Since responsive web design is such a new technique, there is a significant lack of information and research regarding this approach within a university setting. Therefore, the purpose of this study was to discover the status of responsive web design and other mobile strategies at Ohio state-funded universities, and to explore the viability of using responsive web design to serve web content to mobile users on university websites. The objectives of this study were to determine whether or not Ohio state-funded universities are currently implementing responsive web design and what additional strategies they are implementing to serve web content to mobile users. This study utilized qualitative research methods, and focused on web industry professionals who work directly with the websites of Ohio state-funded universities. The researcher collected data through phone interviews with participants, and the interviews consisted of mostly open-ended questions. This study concluded that the majority of Ohio state-funded universities are indeed making a move towards responsive web design, although many are still in the early stages of implementation. Most of these universities are also utilizing mobile applications and separate mobile websites to serve content to mobile users in some form. Based on participant response, it appears that mobile apps are continuing to see growth and improvement, while use of separate mobile websites is decreasing.
Paul Cesarini, PhD (Committee Chair)
Jerry Schnepp, PhD (Committee Member)
Jodi Hagg, MEd (Committee Member)
Technology
responsive web design; mobile strategy; Ohio universities

Recommended Citations

Citations

  • Williams, K. (2013). The State of Mobile Strategy and Responsive Web Design at Ohio Universities [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1363082935

    APA Style (7th edition)

  • Williams, Kayleigh. The State of Mobile Strategy and Responsive Web Design at Ohio Universities. 2013. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1363082935.

    MLA Style (8th edition)

  • Williams, Kayleigh. "The State of Mobile Strategy and Responsive Web Design at Ohio Universities." Master's thesis, Bowling Green State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1363082935

    Chicago Manual of Style (17th edition)

bgsu1363082935
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© 2013, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.