Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


Grimm Holly L.pdf (2.23 MB)

ETD Abstract Container

Abstract Header

When Words Fail Us: The Use of Visuals in Adult Learning

Grimm, Holly L.
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1371468319

Abstract Details

2013, Master of Education (MEd), Bowling Green State University, Learning Design.
Utilizing creative methods, like storytelling and visuals, is an abstract concept in corporate training. Many companies have not taken full advantage of visual techniques in the training process that are currently used in traditional learning settings. The objectives of this study were to: (1) Analyze the learning preferences of adults in the workplace; (2) Identify the potential for applying visual methodologies to corporate training programs; and (3) Determine if visuals increase an employee's engagement level. To complete this study, a mixed methods research approach was used. A combination of surveys (quantitative) and interviews (qualitative) were utilized to analyze adult learner preferences, the potential for using visuals in training, and the effects of visuals on employee engagement. The survey was sent to 278 participants with a response rate of 71.9%. Quantitative data were analyzed using statistical software. Results are provided using frequencies and significance tests. Interview responses were used to develop a trend analysis of the qualitative results, showing patterns in the participants' responses. The results of this study indicate that participants viewed visuals as an important part of learning, often leading to higher retention and engagement. As training evolves in the 21st century, it will be important to integrate visuals into traditional training materials in order to facilitate better retention and engagement of our workforce.
Kathryn Hoff, Ph.D (Committee Chair)
Gary Benjamin, Ph.D (Committee Member)
Paul Cesarini, Ph.D. (Committee Member)
106 p.
Adult Education; Instructional Design
Learning Design; Corporate Training; Visualization; Employee Engagement; Retention

Recommended Citations

Citations

  • Grimm, H. L. (2013). When Words Fail Us: The Use of Visuals in Adult Learning [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1371468319

    APA Style (7th edition)

  • Grimm, Holly. When Words Fail Us: The Use of Visuals in Adult Learning . 2013. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1371468319.

    MLA Style (8th edition)

  • Grimm, Holly. "When Words Fail Us: The Use of Visuals in Adult Learning ." Master's thesis, Bowling Green State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1371468319

    Chicago Manual of Style (17th edition)

bgsu1371468319
1,560
© 2013, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.