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Encouraging Prevention and Detection Safety Behaviors: Effects of Goal Framing

Britton, Ashlie Rae
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1374581047

Abstract Details

2013, Master of Arts (MA), Bowling Green State University, Psychology/Industrial-Organizational.
Research has established that the way a message is framed (i.e. goal framing) influences its effectiveness for encouraging different types of behaviors. Specifically, research in the area of public health demonstrates that gain-framed and loss-framed messages differentially influence prevention and detection health behaviors (e.g. Rothman, Bartels, Wlaschin, & Salovey, 2006). This distinction between prevention and detection behaviors, as well as an examination of what type of message is most effective at encouraging each, has not been made in area of occupational safety. As such, the current study investigated the effectiveness of gain- and loss-framed messages for the encouragement of prevention and detection safety behaviors. Based on findings regarding the promotion of health behaviors, it was expected that gain-framed messages would be more effective at encouraging prevention safety behaviors and loss-framed messages would be more effective at encouraging detection safety behaviors. This was tested with an experimental design using two samples, including a student sample and a working sample consisting of employees from the manufacturing, construction, and mining industries. While the majority of findings were non-significant, there was some evidence that messages can be used to influence behavioral intentions, attitudes, and perceived efficacy. In addition, results from the working sample indicated that the gain-framed message was more effective at encouraging the detection behaviors, contrary to expectations. Implications and future directions based on these findings are discussed.
Steve Jex (Advisor)
Maggie Brooks (Committee Member)
Robert Carels (Committee Member)
89 p.
Psychology
Safety Promotional Messages; Occupational Safety; Goal Framing; Prevention Behaviors; Detection Behaviors

Recommended Citations

Citations

  • Britton, A. R. (2013). Encouraging Prevention and Detection Safety Behaviors: Effects of Goal Framing [Master's thesis, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1374581047

    APA Style (7th edition)

  • Britton, Ashlie. Encouraging Prevention and Detection Safety Behaviors: Effects of Goal Framing. 2013. Bowling Green State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1374581047.

    MLA Style (8th edition)

  • Britton, Ashlie. "Encouraging Prevention and Detection Safety Behaviors: Effects of Goal Framing." Master's thesis, Bowling Green State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1374581047

    Chicago Manual of Style (17th edition)

bgsu1374581047
697
© 2013, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.