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BGSU_Dissertations_0230_Caldwell.pdf (7.79 MB)

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A Quantitative Investigation of Audience Response to Theatrical Settings

Caldwell, George R.
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566297702061368

Abstract Details

1974, Doctor of Philosophy (Ph.D.), Bowling Green State University, Theatre.
This investigation attempted to measure as well as develop a means for measuring responses of expert and naive audience members to theatrical settings. As preliminary steps to the major investigation sets of line drawings, color slide photographs of actual stage settings and a list of forty Semantic Differential (S.D.) scales were submitted to subject groups. The responses were factor analyzed. Five semantic dimensions consisting of ten scales resulted. The data were compared using simple analysis of variance. Significant differences in responses to the stimulus drawings and slides were indicated overall and in each of the five dimensions. For the major investigation a 2 X 9 factorial design was used. The levels were two groups of naive and expert subjects and the nine settings from a season of nine productions at Bowling Green State University. The ten S.D. scales developed in the first investigation and five Lickert-type summative questions were used as the dependent measures. Subjects were undergraduate students in general education and graduate students in theatre. The data were submitted to multivariate analysis of variance. That analysis yielded no significant interaction. Significant differences were found between the perceptions of the two groups and in the way in which both groups perceived each of the nine productions. Multivariate analysis applied to each of the five dimensions indicated significant differences in responses between groups for three of the five dimensions, and significant differences in responses among the nine productions for four of the five dimensions. Univariate analysis of variance applied to each of the five questions showed significant differences in responses between groups for four of the five questions, and among productions for the five questions. However, for two of the questions significant interaction was revealed. Rank correlations of between-group scores for productions and semantic dimensions and summative questions also yielded some significant findings. Differences between the ways in which naive and expert audience members responded to stage settings were differences more in the intensity of those responses than in differences in the kinds of responses.
David Addington (Advisor)
Theater

Recommended Citations

Citations

  • Caldwell, G. R. (1974). A Quantitative Investigation of Audience Response to Theatrical Settings [Doctoral dissertation, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566297702061368

    APA Style (7th edition)

  • Caldwell, George. A Quantitative Investigation of Audience Response to Theatrical Settings. 1974. Bowling Green State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566297702061368.

    MLA Style (8th edition)

  • Caldwell, George. "A Quantitative Investigation of Audience Response to Theatrical Settings." Doctoral dissertation, Bowling Green State University, 1974. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566297702061368

    Chicago Manual of Style (17th edition)

bgsu1566297702061368
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