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BGSU_Dissertations_0442_Eastman.pdf (11.77 MB)

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The Application of the Occupational Safety and Health Act to Contemporary United States Theatre

Eastman, James E.
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566463048510375

Abstract Details

1977, Doctor of Philosophy (Ph.D.), Bowling Green State University, Theatre.
Little empirical evidence exists on the uses people make of television viewing although these uses appear to mediate possible effects of the mass media. This study sought to determine the topology of television uses by adults and to relate these uses to the more familiar descriptors of demographics and television programs and to some recently developed life style classifications. The study employed a two hundred fifty item questionnaire with sections on uses of television, demographics, program titles, and life styles. The forty-two use variables were based on the work of Bradley s. Greenberg with British children; the eighty-five life style variables were derived from a questionnaire made available by Douglas J. Tigert. In February of 1977, a stratified, random sample of adults in Fremont, Ohio, was surveyed door-to-door. The 1,795 completed questionnaires were factor analyzed on the use variables, producing twelve interpretable factors. The variables defining the factors were crosstabulated with age and sex. Multiple discriminant analyses of the use factors were made on the basis of demographics and tele-vision program titles. The life style items were factor analyzed producing fourteen interpretable factors, and the use and life style factors were related by means of canonical correlation analysis. The findings in this study are supported by eighteen separate factor analyses of the use variables and eleven analyses of the life styles. It was found that the uses discriminate between age, sex, income, education, consumption, and children, and between viewers and non-viewers of specific programs. Certain life styles associated with particular uses to the exclusion of others. These results demonstrate that eleven uses of television (AROUSAL, PLEASURE, INFORMATION, COMPANY, NOT USING TELEVISION, SOCIAL SUBSTITUTE, DISTRACTION, MODELING, PASS TIME, BACKGROUND NOISE, ESCAPE, AND BOREDOM) reliably segment the television audience into groups with heuristic value for programming and advertising researchers.
David W. Clark (Advisor)
Theater

Recommended Citations

Citations

  • Eastman, J. E. (1977). The Application of the Occupational Safety and Health Act to Contemporary United States Theatre [Doctoral dissertation, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566463048510375

    APA Style (7th edition)

  • Eastman, James. The Application of the Occupational Safety and Health Act to Contemporary United States Theatre. 1977. Bowling Green State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566463048510375.

    MLA Style (8th edition)

  • Eastman, James. "The Application of the Occupational Safety and Health Act to Contemporary United States Theatre." Doctoral dissertation, Bowling Green State University, 1977. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1566463048510375

    Chicago Manual of Style (17th edition)

bgsu1566463048510375
365
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