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Keep Calm and Study Memes - Dainas Thesis.pdf (999.08 KB)
ETD Abstract Container
Abstract Header
Keep Calm and Study Memes
Author Info
Dainas, Ashley R
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=case1428085991
Abstract Details
Year and Degree
2015, Master of Arts, Case Western Reserve University, Cognitive Linguistics.
Abstract
This thesis expands and applies Shifman’s (2013) communication oriented typology for memes and uses conceptual blending theory to show that the “Keep Calm and Carry On” internet meme is altered in predictable patterns. Based on this analysis, we conducted a survey study seeking to answer: 1. How do the dimensions of the taxonomy work together in order to create humor and understanding? 2. What is the minimal number of changes that can be made to a parody while still allowing it to make sense? 3. Does how well a person “gets” an internet meme predict humor ratings? The results indicate that people’s ratings of funniness are highly dependent on whether or not the person feels they have understood or “gotten” the meme. Beyond this, the results varied widely between the memes studied and tended to fall into six distinct categories based on whether or not participants “got” the meme.
Committee
Fey Parrill (Committee Chair)
Mark Turner (Committee Member)
Vera Tobin (Committee Member)
Pages
74 p.
Subject Headings
Cognitive Psychology
;
Linguistics
Keywords
Cognitive Linguistics
;
Memes
;
Internet Memes
;
CMC
;
Computer-Mediated Communication
;
Survey Study
;
Humor
;
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Citations
Dainas, A. R. (2015).
Keep Calm and Study Memes
[Master's thesis, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=case1428085991
APA Style (7th edition)
Dainas, Ashley.
Keep Calm and Study Memes.
2015. Case Western Reserve University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=case1428085991.
MLA Style (8th edition)
Dainas, Ashley. "Keep Calm and Study Memes." Master's thesis, Case Western Reserve University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=case1428085991
Chicago Manual of Style (17th edition)
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Document number:
case1428085991
Download Count:
17,790
Copyright Info
© 2015, all rights reserved.
This open access ETD is published by Case Western Reserve University School of Graduate Studies and OhioLINK.