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An Analysis of an Advanced Software Business Model for Magnetic Resonance Imaging Data Post Processing

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2016, Master of Sciences, Case Western Reserve University, Physics.
Over the past few decades, many of the most significant contributions to the field of magnetic resonance imaging have been made by Dr. E. Mark Haacke, his collaborators, and most recently his company. In 1994, Dr. Haacke founded Magnetic Resonance Innovations Inc., which now creates software for advanced MRI postprocessing, DICOM viewer software, sequence design, and more. The company is in the process of pivoting toward a direct sales business model to hospitals and imaging centers. This paper will present multiple models concerning revenue, staffing, and investment strategies being considered for the immediate future. It is the opinion of the author that assuming key milestones are reached, executive staffing needs are satisfied, and clinical research supporting the need for advanced analysis continues, that the proposed business plan accurately represents the future of the company, specifically reaching over $20MM in revenue selling software to hospitals and imaging centers within five years.
Edward Caner (Committee Chair)
Robert Brown (Committee Member)
Michael Martens (Committee Member)
65 p.

Recommended Citations

Citations

  • Barron, N. H. (2016). An Analysis of an Advanced Software Business Model for Magnetic Resonance Imaging Data Post Processing [Master's thesis, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=case1459422647

    APA Style (7th edition)

  • Barron, Nicholas. An Analysis of an Advanced Software Business Model for Magnetic Resonance Imaging Data Post Processing. 2016. Case Western Reserve University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=case1459422647.

    MLA Style (8th edition)

  • Barron, Nicholas. "An Analysis of an Advanced Software Business Model for Magnetic Resonance Imaging Data Post Processing." Master's thesis, Case Western Reserve University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=case1459422647

    Chicago Manual of Style (17th edition)