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A Study Named Desire: How Global Versus Local Attentional Focus Priming Alter Approach Motivation for Desserts

Kotynski, Anne Elizabeth
http://rave.ohiolink.edu/etdc/view?acc_num=case1467979803

Abstract Details

2016, Master of Arts, Case Western Reserve University, Psychology.
Highly motivating emotions, like desire, cause attentional narrowing (localization) (Gable & Harmon-Jones, 2008; Juergensen & Demaree, 2015). This study examined whether the reciprocal relationship exists. That is, does narrowing attention increase desire? To assess this, the author investigated the effects of global versus local attentional focus priming on implicit approach-motivation and self-reported desire in a healthy, undergraduate population. Approach movement data and desirability ratings for appetitive dessert and neutral images were collected from 80 Introductory Psychology students. Findings support a bidirectional relationship: in comparison to global attentional focus, participants primed with local attentional focus demonstrated increased implicit approach motivation to desirable desserts on an Approach Avoidance Task (AAT). Despite relative increased approach motivation for desserts, participants with localized attention did not subjectively rate desserts as more desirable than participants with global attention. Increased desirability is evidenced at an implicit level: participants may not be aware of appetitive images’ increased desirability.
Heath Demaree, Ph.D. (Committee Chair)
Lauren Calandruccio, Ph.D. (Committee Member)
Brooke Macnamara, Ph.D. (Committee Member)
73 p.
Psychology
approach motivation; desire; global local focus

Recommended Citations

Citations

  • Kotynski, A. E. (2016). A Study Named Desire: How Global Versus Local Attentional Focus Priming Alter Approach Motivation for Desserts [Master's thesis, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=case1467979803

    APA Style (7th edition)

  • Kotynski, Anne. A Study Named Desire: How Global Versus Local Attentional Focus Priming Alter Approach Motivation for Desserts . 2016. Case Western Reserve University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=case1467979803.

    MLA Style (8th edition)

  • Kotynski, Anne. "A Study Named Desire: How Global Versus Local Attentional Focus Priming Alter Approach Motivation for Desserts ." Master's thesis, Case Western Reserve University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=case1467979803

    Chicago Manual of Style (17th edition)

case1467979803
641
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This open access ETD is published by Case Western Reserve University School of Graduate Studies and OhioLINK.