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GAMIFICATION AS A VEHICLE TO ENCOURAGE BEHAVIOR CHANGE

Cavanagh, Kevin V
http://rave.ohiolink.edu/etdc/view?acc_num=case1554377747022203

Abstract Details

2019, Doctor of Philosophy, Case Western Reserve University, Organizational Behavior.
Intentional Change Theory (ICT) has been shown to be effective in helping students develop emotional, social, and cognitive competencies. However, when individuals set goals to help them move closer to their vision, studies show they often have a negative response. In order for goal-setting to be effective, the process needs to be enjoyable and exciting. Gamification, the use of game design elements in non-game contexts, has experienced a meteoric rise in mainstream research literature over the past decade. On the whole, gamification seeks to increase engagement by providing a fun experience for the end user. Through the goal-setting process of ICT (e.g., the Learning Agenda), this study examines the extent to which goal-setting is more enjoyable through a gamification approach. An experimental design (e.g., gamified vs. a non-gamified control) is used to examine the impact that gamification has a goal-setting in undergraduate and graduate populations at Case Western Reserve University. Results of this experiment show that students who experienced the gamified model were more likely to think about their goals after the course ended and more likely to reach out to others for social support. The results also showed that students in the experimental condition were less scared and upset than those who did not experience the gamified packet. Discussion of these findings, limitations of this research, and future research are discussed.
Richard Boyatzis (Committee Chair)
Ellen van Oosten (Committee Member)
Tracey Messer (Committee Member)
Christopher Burant (Committee Member)
Organizational Behavior

Recommended Citations

Citations

  • Cavanagh, K. V. (2019). GAMIFICATION AS A VEHICLE TO ENCOURAGE BEHAVIOR CHANGE [Doctoral dissertation, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=case1554377747022203

    APA Style (7th edition)

  • Cavanagh, Kevin. GAMIFICATION AS A VEHICLE TO ENCOURAGE BEHAVIOR CHANGE. 2019. Case Western Reserve University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=case1554377747022203.

    MLA Style (8th edition)

  • Cavanagh, Kevin. "GAMIFICATION AS A VEHICLE TO ENCOURAGE BEHAVIOR CHANGE." Doctoral dissertation, Case Western Reserve University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=case1554377747022203

    Chicago Manual of Style (17th edition)

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© 2019, all rights reserved.
This open access ETD is published by Case Western Reserve University School of Graduate Studies and OhioLINK.