Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


Sobel, Ryan - EB Thesis.pdf (1.88 MB)

ETD Abstract Container

Abstract Header

The Role of Competitive Intelligence in Strategic Decision Making for Commercializing a Novel Endovascular Navigation Technology

Sobel, Ryan A
http://rave.ohiolink.edu/etdc/view?acc_num=case1618854255867602

Abstract Details

2021, Master of Sciences, Case Western Reserve University, Biology.
The medical device industry is diverse, dynamic, and above all, highly competitive. This study investigates the role of competitive intelligence research in the development of an effective business strategy for Centerline Biomedical Inc., a mid-stage medical device start-up commercializing a novel endovascular navigation technology. Using a variety of secondary research sources, a competitive intelligence analysis was conducted, focusing on vascular navigation and imaging. Seven industry players were identified as competitors to Centerline Biomedical based on their product pipelines and future initiatives. Using this data, potential strategies for directing Centerline Biomedical's growth were explored. In order to manage sources of competition and more quickly achieve the organization’s goals of establishing critical mass, expanding their product portfolio, and planning for a successful exit, a strategic partnership with a leading industry player is proposed and described.
Christopher Cullis, Dr. (Committee Chair)
Mark Willis, Dr. (Committee Member)
Leena Chakravarty, Dr. (Committee Member)
Philip Rackliffe (Committee Member)
95 p.
Medical Imaging; Medicine
cardiovascular disease; AAA; abdominal aortic aneurism; endovascular navigation; competitive intelligence; aortic disease; vascular disease; business strategy; medical device

Recommended Citations

Citations

  • Sobel, R. A. (2021). The Role of Competitive Intelligence in Strategic Decision Making for Commercializing a Novel Endovascular Navigation Technology [Master's thesis, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=case1618854255867602

    APA Style (7th edition)

  • Sobel, Ryan. The Role of Competitive Intelligence in Strategic Decision Making for Commercializing a Novel Endovascular Navigation Technology . 2021. Case Western Reserve University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=case1618854255867602.

    MLA Style (8th edition)

  • Sobel, Ryan. "The Role of Competitive Intelligence in Strategic Decision Making for Commercializing a Novel Endovascular Navigation Technology ." Master's thesis, Case Western Reserve University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=case1618854255867602

    Chicago Manual of Style (17th edition)

case1618854255867602
901
© 2021, all rights reserved.
This open access ETD is published by Case Western Reserve University School of Graduate Studies and OhioLINK.