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The Pharmaceutical Industry And Marketing

Shamal, Anmol
http://rave.ohiolink.edu/etdc/view?acc_num=case1621703208673048

Abstract Details

2021, Master of Sciences, Case Western Reserve University, Biology.
The pharmaceutical industry is considered to be one of the leading and major revenue generating industries in the United States. Their extensive research and development (R&D) outcomes have made it possible to develop treatments for many of the nation’s leading causes of morbidity and mortality. The spending of pharmaceuticals on R&D is anywhere between $1 billion to $10 billion (United States Dollar). With these huge spendings comes the responsibility and task of effective marketing as these pharmaceuticals need return on their investment as well as return on the failed R&D drugs expenditure. In recent years, major focus has been put on marketing efforts to promote drugs and medical devices due to an increase in demand, cut-throat competition and shareholder engagement. This paper focuses on the different marketing approaches taken on by pharmaceuticals at different stages of drug development. The paper also carves out a best marketing practices conclusion at the end, which is a mixture of old and new techniques in marketing along with emerging research tactics.
Christopher Cullis (Committee Chair)
Leena Chakravarty (Committee Member)
Edward Caner (Committee Member)
Ryan Martin (Advisor)
Management; Pharmaceuticals

Recommended Citations

Citations

  • Shamal, A. (2021). The Pharmaceutical Industry And Marketing [Master's thesis, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=case1621703208673048

    APA Style (7th edition)

  • Shamal, Anmol. The Pharmaceutical Industry And Marketing. 2021. Case Western Reserve University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=case1621703208673048.

    MLA Style (8th edition)

  • Shamal, Anmol. "The Pharmaceutical Industry And Marketing." Master's thesis, Case Western Reserve University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=case1621703208673048

    Chicago Manual of Style (17th edition)

case1621703208673048
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© 2021, some rights reserved.Creative Commons License The Pharmaceutical Industry And Marketing by Anmol Shamal is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Case Western Reserve University School of Graduate Studies and OhioLINK.