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Adoption of HighTrust-High Risk Technologies: The Case of Computer Assisted Surgery

Brewster, Jonathan B.

Abstract Details

2010, Doctor of Management, Case Western Reserve University, Weatherhead School of Management.
Technology diffusion research has largely centered on the study of the diffusion of common technological innovations that intersect human activity in business processes (e.g. web-based e-commerce, spreadsheets, ERP systems). There has been less research into the diffusion of specialized technologies in high-risk environments where the potentially highly negative but low probability consequences of adopting the technology can affect the adoption decision and outcomes. Such technologies are typically employed by highly trained individuals, such as surgeons, whose work are enhanced and transformed by the use of technology. Computer assisted surgery (CAS) exemplifies this technology diffusion arena: surgeons must exhibit a high level of trust in such technology, while the risks associated with the use of the technology may be perceived as high though low in probability. Computer assisted surgery, an example of clinically oriented high trust high risk technology, has experienced slow adoption by orthopedic surgeons. We surveyed individual orthopedic surgeons, both in a qualitative study and quantitative study. This inquiry offers three contributions. First, we defined the role that risk and trust plays in the acceptance decision. Second our study links the diffusion decision of the system to the perceived assigned usefulness of the characteristics of the artifacts that make up the system. Third, we extend prior research on technology diffusion to a class of technologies in which trust and high-level risk may play a pivotal influence in the final adoption decision.
Nicholas Berente, Ph.D. (Advisor)
Kalle Lyytinen, Ph.D. (Advisor)
129 p.

Recommended Citations

Citations

  • Brewster, J. B. (2010). Adoption of HighTrust-High Risk Technologies: The Case of Computer Assisted Surgery [Doctoral dissertation, Case Western Reserve University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=casedm1637064214694743

    APA Style (7th edition)

  • Brewster, Jonathan. Adoption of HighTrust-High Risk Technologies: The Case of Computer Assisted Surgery. 2010. Case Western Reserve University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=casedm1637064214694743.

    MLA Style (8th edition)

  • Brewster, Jonathan. "Adoption of HighTrust-High Risk Technologies: The Case of Computer Assisted Surgery." Doctoral dissertation, Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=casedm1637064214694743

    Chicago Manual of Style (17th edition)