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MySpace or OurSpace: A cross-cultural empirical analysis of MySpace comments

Lunk, Bettina
http://rave.ohiolink.edu/etdc/view?acc_num=csu1208805281

Abstract Details

2008, Master of Applied Communication Theory and Methodology, Cleveland State University, College of Liberal Arts and Social Sciences.
The goal of the current study was to compare users from two distinct cultures to examine the extent to which they communicate differently through MySpace comments and to see how such differences might relate to their cultural background and biological sex. For this purpose, Hofstede's theories of individualism/collectivism and masculinity/femininity and Ting-Toomey's face negotiation theory were used as frameworks. Content analysis was performed on 150 Hungarian and 150 American randomly selected MySpace comments. One-way ANOVAs and crosstabulations showed some significant differences and similarities between Hungarian and American MySpace comments. Real-life cultural differences and sex-linked differences were found to be reflected in the comments. Thus, this study found mixed evidence for the existence of a global "MySpace culture" that includes both global linguistic features and reflects upon elements from users' own traditional culture.
Kimberly A. Neuendorf, PhD (Advisor)
Katheryn Maguire, PhD (Committee Member)
Paul D. Skalski, PhD (Committee Member)
154 p.
Communication
SD1; SD2; M1; MYSPACE; senders; individualism/collectivism; M2

Recommended Citations

Citations

  • Lunk, B. (2008). MySpace or OurSpace: A cross-cultural empirical analysis of MySpace comments [Master's thesis, Cleveland State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=csu1208805281

    APA Style (7th edition)

  • Lunk, Bettina. MySpace or OurSpace: A cross-cultural empirical analysis of MySpace comments. 2008. Cleveland State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=csu1208805281.

    MLA Style (8th edition)

  • Lunk, Bettina. "MySpace or OurSpace: A cross-cultural empirical analysis of MySpace comments." Master's thesis, Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1208805281

    Chicago Manual of Style (17th edition)

csu1208805281
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© 2008, all rights reserved.
This open access ETD is published by Cleveland State University and OhioLINK.