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Lazy User Theory and Interpersonal Communication Networks

Hayes, James Dwight
http://rave.ohiolink.edu/etdc/view?acc_num=csu1336150484

Abstract Details

2012, Master of Applied Communication Theory and Methodology, Cleveland State University, College of Liberal Arts and Social Sciences.
This research examines individual adoption and use of communication technologies through a communication perspective by utilizing concepts from the lazy user theory of solution selection. The user state (individual technology use characteristics) and peer communication are hypothesized to predict switching costs (communication device satisfaction) and laziness. A survey of 687 individuals consisting of college students, Facebook, and Reddit.com users collected data later subjected to exploratory factor analysis and multiple regression. Factor analysis revealed four aspects of user state; portable tech-ers, onliners, workers, and relationshipers; three types of peer communicators; conversationalists, web-referencers, and peer superiors; and one type of switching cost, switchers. Three multiple regressions confirmed both hypotheses user state and peer communication account for 14.7% of the variance in switching costs and 11% and 9.9% of the variance in laziness. The study concludes that there are four factors, varying in importance, that an individual considers when adopting a communication device, and three primary strategies for seeking information about communication devices. Switching decisions and laziness are, to some extent, influenced by the user state and peer communication and future research should again examine concepts from the lazy user theory empirically.
Paul Skalski, PhD (Committee Chair)
Robert Whitbred, PhD (Committee Member)
Leo Jeffres, PhD (Committee Member)
134 p.
Communication
Lazy User Theory; Technology Adoption; Peer Communication; Diffusion of Innovations

Recommended Citations

Citations

  • Hayes, J. D. (2012). Lazy User Theory and Interpersonal Communication Networks [Master's thesis, Cleveland State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=csu1336150484

    APA Style (7th edition)

  • Hayes, James. Lazy User Theory and Interpersonal Communication Networks. 2012. Cleveland State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=csu1336150484.

    MLA Style (8th edition)

  • Hayes, James. "Lazy User Theory and Interpersonal Communication Networks." Master's thesis, Cleveland State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=csu1336150484

    Chicago Manual of Style (17th edition)

csu1336150484
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© 2012, all rights reserved.
This open access ETD is published by Cleveland State University and OhioLINK.