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ETD Abstract Container

Abstract Header

Identity and Branding in Higher Education Institutions

Bolois, Janet Lykes
http://orcid.org/0009-0007-8802-4224
http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682020223844639

Abstract Details

2023, Doctor of Education , University of Dayton, Educational Administration.
Identity and branding in higher education institutions is one of the many attributes of a university that potential students look for when searching for a place to study. This phenomenological qualitative study used interviews of eleven current and past students at the University of the Great Lakes (UGL) to discover what attributes of the university were important while contributing to their decisions about attending the university. The results indicated that branding and other factors were instrumental in helping these students pick the UGL—a decision that gave the participants the knowledge necessary to broaden their experiences and shape their future goals. Further findings suggested that the UGL should promote its strengths of student engagement and resources, professors, and their brand. Findings also suggested that the negative aspects of the UGL, including leadership turnover and layoffs of staff and faculty, need to be mitigated going forward.
Davin Carr-Chellman (Committee Chair)
Aryn Baxter (Committee Member)
102 p.
Educational Leadership; Higher Education Administration; Marketing
organizational saga; practical action research; higher education institutions; branding; identity

Recommended Citations

Citations

  • Bolois, J. L. (2023). Identity and Branding in Higher Education Institutions [Doctoral dissertation, University of Dayton]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682020223844639

    APA Style (7th edition)

  • Bolois, Janet. Identity and Branding in Higher Education Institutions. 2023. University of Dayton, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682020223844639.

    MLA Style (8th edition)

  • Bolois, Janet. "Identity and Branding in Higher Education Institutions." Doctoral dissertation, University of Dayton, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682020223844639

    Chicago Manual of Style (17th edition)

dayton1682020223844639
88
© 2023, all rights reserved.
This open access ETD is published by University of Dayton and OhioLINK.