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We Are the Y: Organization Identification of YMCA Members

Myree, Claire
http://orcid.org/0000-0006-7796-634X
http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682689909282453

Abstract Details

2023, Master of Arts (M.A.), University of Dayton, Communication.
The purpose of this study is to investigate organizational identification among YMCA members. These members of the nation’s largest community-service nonprofit organization have never been examined within an identification context. Moreover, organizations that operate through paying-members have largely been excluded from the literature as well. this study aimed to measure YMCA members’ organizational identification levels, identify whether activity type or frequency of participation was related to identification level, examine whether identification is related to likelihood of speaking favorably about the organization, and to identify where YMCA members receive information about the organization. Using a quantitative survey administered via Qualtrics at regional YMCA branches in Southwest, Ohio, this study found that activity type and frequency of participation were not significantly related to organizational identification, but that likelihood of speaking favorably about the organization was positively related to identification. Overall, YMCA member identification levels were found to be moderate and the main sources where members receive information about the YMCA were email, the YMCA’s website, and signage posted around the facility. Implications and directions for further research are discussed
Jennifer Ptacek (Committee Chair)
Jason Combs (Committee Member)
Alan Abitbol (Committee Member)
58 p.
Communication
Organizational identification; YMCA; Social Identity Theory; nonprofit identification

Recommended Citations

Citations

  • Myree, C. (2023). We Are the Y: Organization Identification of YMCA Members [Master's thesis, University of Dayton]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682689909282453

    APA Style (7th edition)

  • Myree, Claire. We Are the Y: Organization Identification of YMCA Members. 2023. University of Dayton, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682689909282453.

    MLA Style (8th edition)

  • Myree, Claire. "We Are the Y: Organization Identification of YMCA Members." Master's thesis, University of Dayton, 2023. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1682689909282453

    Chicago Manual of Style (17th edition)

dayton1682689909282453
137
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This open access ETD is published by University of Dayton and OhioLINK.