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Elements of The Online Experience That Create Organizational Affinity Among Adult Distance Learners

Mercurio, Sherry
http://orcid.org/0000-0001-7368-4173
http://rave.ohiolink.edu/etdc/view?acc_num=frank1669649968785403

Abstract Details

2022, Doctor of Education (Ed.D.) in Organizational Leadership , Franklin University, International Institute for Innovative Instruction.
Higher education institutions face an ongoing struggle to identify new and expanded sources of revenue outside those generated through enrollment. Alumni represent a continuing and substantial source of philanthropic funding to help solve this challenge (CASE, 2019). To effectively engage alumni, development officers must understand how alumni view their connection to the institution and how to capitalize on that connection to direct their giving behaviors toward that institution. As an increasingly accepted mode of delivery, alumni who studied online present a growing opportunity for customized, segmented outreach efforts. However, limited research exists on the factors that impact an online student's connection with their higher education institution and whether those factors contribute to becoming a donor. Therefore, this qualitative study explored alumni perceptions of what lived experiences contribute to their sense of affinity in an online learning environment. Data was collected through interviews with alumni who studied online at a mid-west four-year private university. Findings from this study are offered to advance insight into organizational identity factors that may serve as an impetus to become a donor.
Blake Renner (Committee Chair)
Valerie Storey (Committee Member)
Yuerong Sweetland (Committee Member)
142 p.
Education
alumni affinity; online learner; adult distance learner

Recommended Citations

Citations

  • Mercurio, S. (2022). Elements of The Online Experience That Create Organizational Affinity Among Adult Distance Learners [Doctoral dissertation, Franklin University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=frank1669649968785403

    APA Style (7th edition)

  • Mercurio, Sherry. Elements of The Online Experience That Create Organizational Affinity Among Adult Distance Learners . 2022. Franklin University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=frank1669649968785403.

    MLA Style (8th edition)

  • Mercurio, Sherry. "Elements of The Online Experience That Create Organizational Affinity Among Adult Distance Learners ." Doctoral dissertation, Franklin University, 2022. http://rave.ohiolink.edu/etdc/view?acc_num=frank1669649968785403

    Chicago Manual of Style (17th edition)

frank1669649968785403
123
© 2022, some rights reserved.Creative Commons License Elements of The Online Experience That Create Organizational Affinity Among Adult Distance Learners by Sherry Mercurio is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Franklin University and OhioLINK.