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SHOULD YOU JOIN PRSSA?: PUBLIC RELATIONS UNDERGRADUATE STUDENTS’ PERCEPTIONS OF THE BENEFITS OF PARTICIPATING IN PROFESSIONAL STUDENT ORGANIZATIONS THROUGH THE ORGANIZATIONAL ASSIMILATION THEORY IN PREPARATION OF ENTERING THE PROFESSIONAL WORKFORCE

Andrews, Laura A

Abstract Details

2007, MA, Kent State University, College of Communication and Information / School of Media and Journalism.
The Public Relations Student Society of America is a student organization developed to offer public relations undergraduate students additional experience and knowledge in the public relations field. This study examines the perceptions students’ hold on the benefits of participating in such student organizations and the help that these organizations may give them in finding employment in the public relations field. The organizational assimilation theory was used to examine parallels between student organizations, how newcomers assimilate into an organization and participants’ perceived feelings during the employment process. This study was conducted using a Web survey created with the software SurveyMonkey. The non-random sample consisted of male and female undergraduate public relations students from universities and colleges in Ohio that had an established PRSSA chapter on their campuses. This study found that members and non-members of PRSSA hold different perceptions on the importance of student organizations and the feelings experienced during the employment process. Therefore belonging to and participating in a student organization, such as PRSSA, corresponds to a perceived jumpstart in one’s public relations career.
William Sledzik (Advisor)
130 p.

Recommended Citations

Citations

  • Andrews, L. A. (2007). SHOULD YOU JOIN PRSSA?: PUBLIC RELATIONS UNDERGRADUATE STUDENTS’ PERCEPTIONS OF THE BENEFITS OF PARTICIPATING IN PROFESSIONAL STUDENT ORGANIZATIONS THROUGH THE ORGANIZATIONAL ASSIMILATION THEORY IN PREPARATION OF ENTERING THE PROFESSIONAL WORKFORCE [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1185575909

    APA Style (7th edition)

  • Andrews, Laura. SHOULD YOU JOIN PRSSA?: PUBLIC RELATIONS UNDERGRADUATE STUDENTS’ PERCEPTIONS OF THE BENEFITS OF PARTICIPATING IN PROFESSIONAL STUDENT ORGANIZATIONS THROUGH THE ORGANIZATIONAL ASSIMILATION THEORY IN PREPARATION OF ENTERING THE PROFESSIONAL WORKFORCE. 2007. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1185575909.

    MLA Style (8th edition)

  • Andrews, Laura. "SHOULD YOU JOIN PRSSA?: PUBLIC RELATIONS UNDERGRADUATE STUDENTS’ PERCEPTIONS OF THE BENEFITS OF PARTICIPATING IN PROFESSIONAL STUDENT ORGANIZATIONS THROUGH THE ORGANIZATIONAL ASSIMILATION THEORY IN PREPARATION OF ENTERING THE PROFESSIONAL WORKFORCE." Master's thesis, Kent State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=kent1185575909

    Chicago Manual of Style (17th edition)