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Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook

Rosenberg, Jenny
http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291

Abstract Details

2009, MA, Kent State University, College of Communication and Information / School of Communication Studies.
This study investigated personality traits and secondary goals as predictors of self-presentation tactics used by Facebook users. Specifically, self-monitoring, Machiavellianism, and affinity-seeking were examined in relation to communicative adaptability. Further, the relationship between communicative adaptability and a Facebook user's concern for secondary goals was explored. Finally, this study examined secondary goals as predictors of self-presentation tactics used on Facebook, including manipulation, damage control, self-promotion, and role-model. A conceptual model of self-presentation tactics on Facebook was proposed and tested in this study. Results indicate that, with the exception of communicative adaptability, the conceptual model was supported. Findings show that personality traits predicted communicative adaptability, which did not predict Facebook users' (N = 487) concerns for secondary goals. Finally, secondary goals predicted self-presentations tactics used on Facebook. Additional findings indicate a positive relationship between self-monitoring and communicative adaptability and affinity-seeking and communicative adaptability. A negative relationship was found between Machiavellianism and communicative adaptability.
Nichole Egbert, PhD (Advisor)
115 p.
Communication; Psychology; Social Psychology
self-presentation; impression management; Facebook; self-monitoring; Machiavellianism; affinity-seeking; social networking; self-presentation tactics

Recommended Citations

Citations

  • Rosenberg, J. (2009). Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291

    APA Style (7th edition)

  • Rosenberg, Jenny. Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook. 2009. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291.

    MLA Style (8th edition)

  • Rosenberg, Jenny. "Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook." Master's thesis, Kent State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291

    Chicago Manual of Style (17th edition)

kent1259197291
10,507
© 2009, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.