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Double Effect: Measuring the Ethical Beliefs and Practices of Social Media Users

Stevenson, Stacy Elizabeth

Abstract Details

2010, MA, Kent State University, College of Communication and Information / School of Media and Journalism.
The speed of change in communication technology has left a gap in researching the ethical use of such technology. Social media has been a game-changer for many professions, especially journalism. As roles shift and audiences lose passive, traditional characteristics, the need for an updated ethics toolkit arises. An anonymous self-reporting survey was conducted among junior- and senior-level undergraduate students in both the College of Communication and Information and College of Business at a Midwestern university in order to gauge ethical beliefs and practices in terms of social media usage. This included several descriptive items such as frequency of usage and reasons for using social media. The resulting data showed a more homogenous group than expected, suggesting that specific study in a particular profession did not change how respondents viewed ethical beliefs and practices when using social media. Double effect reasoning is suggested as a possible set of criteria in the development of a new social media ethics toolkit across professions.
Evonne Whitmore, PhD (Committee Chair)
Jan Leach (Committee Member)
Gordon Murray, PhD (Committee Member)
81 p.

Recommended Citations

Citations

  • Stevenson, S. E. (2010). Double Effect: Measuring the Ethical Beliefs and Practices of Social Media Users [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1290021237

    APA Style (7th edition)

  • Stevenson, Stacy. Double Effect: Measuring the Ethical Beliefs and Practices of Social Media Users. 2010. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1290021237.

    MLA Style (8th edition)

  • Stevenson, Stacy. "Double Effect: Measuring the Ethical Beliefs and Practices of Social Media Users." Master's thesis, Kent State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=kent1290021237

    Chicago Manual of Style (17th edition)