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Understanding Country Club Members’ Loyalty: Factors Affecting Membership Renewal Decisions

Clem, Theresa N.
http://rave.ohiolink.edu/etdc/view?acc_num=kent1306532187

Abstract Details

2011, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
The objective of this study was to investigate how member involvement, service quality, and perceived value, influence member satisfaction and intention to renew membership for members of private country clubs. An online survey instrument customized for the country club industry was distributed to members of two country clubs in the Northeast Ohio area. To obtain data, survey questionnaires were e-mailed to members. From the results of this study it can be seen that involvement, service quality, and perceived value impact country club members’ satisfaction and intention to renew their membership. Research results could help country clubs implement effective strategies for developing member loyalty programs.
Swathi Ravichandran, PhD (Advisor)
Barbara Scheule, PhD (Committee Member)
Ning-Kuang Chuang, PhD (Committee Member)
74 p.

Recommended Citations

Citations

  • Clem, T. N. (2011). Understanding Country Club Members’ Loyalty: Factors Affecting Membership Renewal Decisions [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1306532187

    APA Style (7th edition)

  • Clem, Theresa. Understanding Country Club Members’ Loyalty: Factors Affecting Membership Renewal Decisions. 2011. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1306532187.

    MLA Style (8th edition)

  • Clem, Theresa. "Understanding Country Club Members’ Loyalty: Factors Affecting Membership Renewal Decisions." Master's thesis, Kent State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1306532187

    Chicago Manual of Style (17th edition)

kent1306532187
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© 2011, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.