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Consumer Beliefs About Green Hotels

Cometa, Lisa

Abstract Details

2012, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
Current research on consumers’ perceptions and beliefs of green hotels is lacking (Lee et al., 2010) although benefits including reduced operating costs and increased consumer demand are well documented. The primary objectives of this study are to identify consumer beliefs about green hotels, values, willingness to pay, willingness to stay, and willingness to partake in environmentally friendly activities. Study participants were faculty and staff members employed by one college within a mid-western university. Information on consumer beliefs will help hotel managers make pricing decisions and design environmentally sustainable activities that guests may participate in.
Swathi Ravichandran, Dr (Advisor)
Andrew Lepp, Dr (Committee Member)
Ning Kuang-Chaung, Dr (Committee Member)
101 p.

Recommended Citations

Citations

  • Cometa, L. (2012). Consumer Beliefs About Green Hotels [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1331918204

    APA Style (7th edition)

  • Cometa, Lisa. Consumer Beliefs About Green Hotels. 2012. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1331918204.

    MLA Style (8th edition)

  • Cometa, Lisa. "Consumer Beliefs About Green Hotels." Master's thesis, Kent State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1331918204

    Chicago Manual of Style (17th edition)