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kent1333740514.pdf (246.98 KB)
ETD Abstract Container
Abstract Header
MEMBERSHIP RECRUITMENT IN THE PRIVATE CLUB INDUSTRY
Author Info
ODonnell, Ryan Ford
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=kent1333740514
Abstract Details
Year and Degree
2012, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
Abstract
The objective of this study was to identify strategies being used or planned by private club managers to recruit new members into private clubs, thereby enabling financial stability and the ability to maintain club facilities and amenities desired by members. Interview questions were developed for managers holding the titles of general manager, clubhouse manager, and membership director. To obtain data, the questions were presented to the private club managers during a recorded phone interview. Results of this study indicated that club managers were still using traditional strategies to recruit new members into the private club industry. This research can help club managers consider membership recruitment strategies needed to attract new members.
Committee
Barbara Scheule, Dr. (Advisor)
Philip Wang, Dr. (Committee Member)
Ning Kuang Chuang, Dr. (Committee Member)
Pages
68 p.
Subject Headings
Business Administration
Keywords
club
;
private club
;
private club industry
;
country club
;
membership
;
club industry
;
recruitment
;
city club
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Citations
ODonnell, R. F. (2012).
MEMBERSHIP RECRUITMENT IN THE PRIVATE CLUB INDUSTRY
[Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1333740514
APA Style (7th edition)
ODonnell, Ryan.
MEMBERSHIP RECRUITMENT IN THE PRIVATE CLUB INDUSTRY.
2012. Kent State University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=kent1333740514.
MLA Style (8th edition)
ODonnell, Ryan. "MEMBERSHIP RECRUITMENT IN THE PRIVATE CLUB INDUSTRY." Master's thesis, Kent State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1333740514
Chicago Manual of Style (17th edition)
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Document number:
kent1333740514
Download Count:
29,467
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.