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Weibo Addiction in China: An Examination of the Relationships among Expected Outcomes, Weibo Usage, Deficient Self-regulation, and Weibo Addiction

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2013, MA, Kent State University, College of Communication and Information / School of Communication Studies.
Weibo is a type of social network service in China. This study focuses on Weibo addiction in China and investigates the relationships among expected outcomes of Weibo use, deficient self-regulation, Weibo usage and Weibo addiction. Social cognitive theory was applied as the guiding theoretical framework in the current study. Participants from a public university in China were asked to fill out the measures. Exploratory factor analysis and multiple regression analysis were used to answer the research questions. The results suggest that participants have expected self-reactive outcome, expected status outcome, and expected novelty outcome in Weibo use. Expected self-reactive outcome positively predicted deficient self-regulation and all the dimensions of Weibo addiction. Weibo usage also positively predicted deficient self-regulation and all the dimensions of Weibo addiction. Other research findings and future research directions were discussed in this study.
Paul Haridakis, Ph.D. (Committee Co-Chair)
Mei-Chen Lin, Ph.D. (Committee Co-Chair)
Janet Meyer, Ph.D. (Committee Member)
81 p.

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Citations

  • xu, K. (2013). Weibo Addiction in China: An Examination of the Relationships among Expected Outcomes, Weibo Usage, Deficient Self-regulation, and Weibo Addiction [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1365048166

    APA Style (7th edition)

  • xu, kun. Weibo Addiction in China: An Examination of the Relationships among Expected Outcomes, Weibo Usage, Deficient Self-regulation, and Weibo Addiction . 2013. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1365048166.

    MLA Style (8th edition)

  • xu, kun. "Weibo Addiction in China: An Examination of the Relationships among Expected Outcomes, Weibo Usage, Deficient Self-regulation, and Weibo Addiction ." Master's thesis, Kent State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1365048166

    Chicago Manual of Style (17th edition)