Skip to Main Content
 

Global Search Box

 
 
 
 

Files

ETD Abstract Container

Abstract Header

Using Design Strategy to add Value to a Political Campaign

Zelenak, Lee A

Abstract Details

2013, MFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
At the onset of a project, the first question designers like to ask is: why? It seems like such a simple question and yet far too often it goes unanswered, or the answer is, 'Because we have always done it like this.' What has always attracted me to the concept of design strategy is that it provides a platform to help design better understood goals, objectives, and possibilities, while also providing tangible results showing better outcomes. Having seen the design process in a political campaign firsthand, I saw how the emerging challenges and unique problems facing communications for a presidential campaign could be improved through the inclusion of design strategy. This thesis is an examination of the political campaign process, its communication history, how the private sector has utilized design strategy and how implementation can better improve the core brand, messaging, and communications of a campaign. The aim is to better understand the campaign process and how innovation will be a key factor in determining the success of future candidates. By defining the current problems and emerging challenges facing political campaigns, an explanation as to why implementing design strategy for a political campaign becomes relevant. Information gathered and researched for this thesis is meant to provide an understanding of why design strategy can be valuable to a campaign, as well as showing how it can be valuable.
Ken Visocky O'Grady, MFA (Committee Chair)
Sanda Katila, MFA (Committee Member)
Dave Middleton, MA (Committee Member)
80 p.

Recommended Citations

Citations

  • Zelenak, L. A. (2013). Using Design Strategy to add Value to a Political Campaign [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1376042751

    APA Style (7th edition)

  • Zelenak, Lee . Using Design Strategy to add Value to a Political Campaign . 2013. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1376042751.

    MLA Style (8th edition)

  • Zelenak, Lee . "Using Design Strategy to add Value to a Political Campaign ." Master's thesis, Kent State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1376042751

    Chicago Manual of Style (17th edition)