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Developing an Arabic Typography Course for Visual Communication Design Students in the Middle East and North African Region

Almusallam, Basma

Abstract Details

2014, MFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
Typography is one of the main elements of visual communication design. Acquiring good typographical skills is crucial for designers to effectively convey information and meaning. These skills should be taught in schools by applying a proper typographic foundation and improving skills through experience. Arabic typography has been recently introduced in Visual Communication Design programs in the Middle East and North African region with an emphasis on typeface design. With the growing demand of designers who possess typographic fluency in the market, introducing a foundation course that teaches Arabic typography became necessary. This thesis documents the process of creating an Arabic typography foundation course that can be integrated across all Visual Communication Design curricula in the Arabic speaking countries. The course has been developed through extracting information from primary research methods, and applying mental models to obtain course features. The emphasis on primary research facilitated the creation of a user-centered course. Students can further develop their typographic skills by applying the knowledge and skills gained from the course in an academic setting throughout the curriculum. Upon graduation, the skills can be applied in the market to reform the design industry in the region.
Jillian Coorey (Advisor)
80 p.

Recommended Citations

Citations

  • Almusallam, B. (2014). Developing an Arabic Typography Course for Visual Communication Design Students in the Middle East and North African Region [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1397011962

    APA Style (7th edition)

  • Almusallam, Basma. Developing an Arabic Typography Course for Visual Communication Design Students in the Middle East and North African Region. 2014. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1397011962.

    MLA Style (8th edition)

  • Almusallam, Basma. "Developing an Arabic Typography Course for Visual Communication Design Students in the Middle East and North African Region." Master's thesis, Kent State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1397011962

    Chicago Manual of Style (17th edition)