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Using Lifestyle Segmentation to Develop Lodging Packages for Staycation Travelers: An Exploratory Study with College Students

James, Alexandra Michelle

Abstract Details

2014, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
The United States experienced an economic recession starting in 2008, which affected the local people, businesses, gas prices and the ability to travel and spend money on luxury goods (Fox, 2009). Americans wanted to continue to travel and began taking a `staycation’ as an alternative solution (Sharma, 2009). For the purposes of this study a staycation is defined as “taking one overnight leisure trip/vacation within a 50-mile radius of one’s home” (Yesawich, 2010). Because there are no empirical studies on staycations to date, the current study analyses the lifestyle profiles of staycation travelers by using Activities, Interests, and Opinions statements to segment and profile staycation travelers, then create travel packages for lodging providers to market. A total of 297 students were surveyed at a Midwestern university. Results showed six factors were extracted from factor analysis and created four clusters. Travel packages were created for the four clusters and limitations and future research were discussed.
Swathi Ravichandran (Advisor)
Ning-Kuang Chuang (Committee Member)
Andrew Lepp (Committee Member)
105 p.

Recommended Citations

Citations

  • James, A. M. (2014). Using Lifestyle Segmentation to Develop Lodging Packages for Staycation Travelers: An Exploratory Study with College Students [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1415874463

    APA Style (7th edition)

  • James, Alexandra. Using Lifestyle Segmentation to Develop Lodging Packages for Staycation Travelers: An Exploratory Study with College Students. 2014. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1415874463.

    MLA Style (8th edition)

  • James, Alexandra. "Using Lifestyle Segmentation to Develop Lodging Packages for Staycation Travelers: An Exploratory Study with College Students." Master's thesis, Kent State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1415874463

    Chicago Manual of Style (17th edition)