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The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn

Lynch, Chris R.

Abstract Details

2015, MA, Kent State University, College of Communication and Information / School of Media and Journalism.
THESIS TITLE: Death of the Ad Agency: Why Full Service Shops Have a Tendency to Crash & Burn Abstract: This thesis examines the rise and decline of leading advertising agencies in Northeast Ohio, including an assessment of what traits made these firms successful, and what challenges led to the downfall of these businesses. The focus of this research centers on advertising agencies in the Greater Cleveland market in the 1990s. Using these firms as case studies enables a closer analysis of the challenges such businesses face on the local, regional, and national level, which also reflects on the economic status of Northeast Ohio in an era of globalization.
Jeffrey Fruit (Advisor)
94 p.

Recommended Citations

Citations

  • Lynch, C. R. (2015). The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910

    APA Style (7th edition)

  • Lynch, Chris. The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn. 2015. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910.

    MLA Style (8th edition)

  • Lynch, Chris. "The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn." Master's thesis, Kent State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910

    Chicago Manual of Style (17th edition)