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Understanding Cleveland as a Sports Destination: an Empirical Study of Brand Personality Theory

Wang, Jiayi
http://rave.ohiolink.edu/etdc/view?acc_num=kent1460986522

Abstract Details

2016, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
In this globalizing world, sporting events play an important role in improving the attractiveness and competitiveness of a city. Sports tourism and sporting events are viewed as a growing niche market. This is reflected by the contribution that sports tourism brings to a destination. As a consequence of sports being attractions or activities that tourists seek to experience in the destination, it is paramount for a destination to be able to offer them. Cleveland’s continuously increasing sports offering is making the city an appealing tourist destination to wider groups of tourists. Brand personality theory provides the theoretical support for the present study. The purpose of the study is to test the brand personality framework in the context of sports tourism, explore the brand personality of Cleveland as a sports destination, and apply the theory into destination marketing. Two types of quantitative data analysis were performed in the present study to test the hypotheses and gain meaningful information from the study. The results of the present study contributed to the knowledge of promoting sports tourism in Cleveland and limitations and future research were discussed.
Phillip Wang (Committee Chair)
Theresa Walton-Fisette (Committee Member)
Ju Yup Lee (Committee Member)
76 p.
Sports Management
Sports; Tourism; Brand personality; Destination personality

Recommended Citations

Citations

  • Wang, J. (2016). Understanding Cleveland as a Sports Destination: an Empirical Study of Brand Personality Theory [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1460986522

    APA Style (7th edition)

  • Wang, Jiayi. Understanding Cleveland as a Sports Destination: an Empirical Study of Brand Personality Theory. 2016. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1460986522.

    MLA Style (8th edition)

  • Wang, Jiayi. "Understanding Cleveland as a Sports Destination: an Empirical Study of Brand Personality Theory." Master's thesis, Kent State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1460986522

    Chicago Manual of Style (17th edition)

kent1460986522
1,424
© 2016, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.